IP Strategy
How Brompton Thrived Beyond the Patent Cliff
How product, brand, design and manufacturing know-how can sustain an advantage after patents expire.
ABC
Hojun Lee, Managing Patent Attorney
· 3 min read
Expiry of a core patent does not automatically erase competitive advantage. Brand trust, manufacturing processes, supply chains and later designs built during the patent term can combine into new barriers to entry.
A resilient IP strategy does not depend on one strong patent. It continuously identifies improvements, coordinates trademark and design protection, and distinguishes confidential know-how from patentable inventions.
This is why a portfolio roadmap should align rights with the product lifecycle.
PRACTICAL NOTE
Application starts with the specific facts of your business.
This article provides general information, not legal advice. Strategy depends on disclosure timing, target markets and existing rights.
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